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May 21, 2020 / philosophermouseofthehedge

Lone Stranger and the Zombies

You can’t turn it off. Altered brain function, the new normal.

This mask’s attempt at humanizing the coverup may be smiling, but it’s more The Shining’s “Here’s Johnny!” grimace than reassuring.

Who is that lone stranger behind that mask?

Man in mask. Mattress Mack adv. screenshot

Mack, this one’s is a bit creepy.(Gallery Furniture ad screenshot)

If you don’t know this guy, you’re probably backing slowly away and looking for a quick exit, but it’s Jim McIngvale, a local hero for many reasons.

  • Started his Gallery Furniture with a pickup truck and $5,000. Desperate and running out of money he filmed really low budget commercials that were shown late at night. Here’s one.(how he became to be called Mattress Mack). He was known for yelling “Saves you moneeeeey!” It was so bad, it was such a joke.
  • “Who is this Mattress Mack and why does he do what he does” (Vegas news) If there’s a disaster or crisis or people in trouble, Mack is the first to step up with help: trucks for rescues and dry beds and buffets during floods, (“Meet the man who turned his furniture stores into shelters for Hurricane Harvey Victims” Time mag.) open invitations holiday dinners in his parking lots, not to mention food for anyone during the Corona virus.
  • “10 things you may not know about Jim McIngvale”
  • He still does commercials…and “Saves you money!” And knows how to laugh at himself.

OK, so Mattress Mack’s commercials are a little intentionally wacky now.

However, what explains the zombies in the AAA auto insurance commercial?

Geesch, watch these people in this commercial: the way they smile vacantly, move like robots.

Shivers. It’s like the Stepford wives! Zombies!

Has COVID-19 fevered so many brains that this is the new normal for humans?

Gone to their heads. The alien cooties ate their brains.

“What does COVID-19 do to your brain”

Or just over-directed? Any dealings with insurance companies is enough to give you shivers, too.

Jules Verne, did you have anything to say about all this?

Hope eating crawfish isn’t adaptive training humans if the species’ next survival mode includes searching for brains.

Searching for brains. Could be like searching for rare truffles.

Phil, the Philosopher Mouse of the Hedge.

Two girls holding cards (Adv. Screenshot AAA insurance)

“Don’t worry. We’re fine. Moving oddly, but fine. Come closer…We have a card that says we’re not to be feared.” (Screenshot AAA insurance)


Leave a Comment
  1. shoreacres / May 21 2020 7:42 am

    Two phrases I will not intentionally use: ‘new normal’ and ‘social distance’ (or ‘social distancing,’ or ‘socially distant.’) Social distance is an oxymoron, and new normal is an invitation to accept things as they are. The words we use shape our reality.


    • philosophermouseofthehedge / May 22 2020 4:17 pm

      Oxymoron indeed. There was a book written a while back – probably 20 years ago – about how the media/political groups grab a word, then start using it repeatedly in a completely different fashion – with often a conflicting meaning – and after a while the word’s original concept is lost/destroyed and the new PC meaning the only one people know. A good bunch of that going around now. (Remember McLuhan? Media is the message and Understanding Media?
      (Wonder if HS and university kids explore all that anymore…or just wait to be told what to parrot and when to respond, and what to think…products of scripted education. Debate classes/ writing pages and pages of contrast and compare the themes of novels and current events were far more valuable than most realized.)
      Hope everyone chooses to be adults this Memorial Day weekend and choose what they will and will not do…you know, personal responsibility to decide for themselves …you know, what so many fought and died for to ensure citizens of this country could really be free.
      Thanks for staying the course and being willing to slip the dock lines.

      Liked by 1 person

      • shoreacres / May 22 2020 5:31 pm

        Unrelated, but fun: I was listening to Michael Berry yesterday morning at work. Near the end of the second hour, he was talking about the new use of ‘Karen’ to describe a particularly annoying sort of snitch. He did a great job of pointing out that the real Karens of the world (!!!) shouldn’t have to be lumped in with that ‘other’ sort of Karen. It really tickled me. I tried to find it in the podcasts, but haven’t so far. I’ll make another run at it and see if I can find it for you.

        Liked by 1 person

  2. disperser / May 21 2020 7:46 am

    All very interesting, including the zombies (I think they thought it looked epic).

    And I wish more business owners were like Jim.


    • philosophermouseofthehedge / May 22 2020 4:02 pm

      Mattress Mack is quite a person. Like any classic hero, he has one “flaw” (if you want to call it that) of being an Energizing Bunny workaholic with high expectations – for himself and others. Many say he has done more to benefit the city than mega church guy Joel Osteen. Mack would be a solid choice to clone.
      (And the zombies are epic – we can’t help but laughing out loud when they are sighted now)
      Take care and have a great weekend.


  3. Ally Bean / May 21 2020 9:11 am

    Very disturbing commercial. It represents a reality I don’t quite understand, but sense that I don’t want to be a part of. Sorry AAA Texas, not buying it.


    • philosophermouseofthehedge / May 22 2020 3:57 pm

      We can’t help but laughing hysterically when that one comes on now. Maybe the product of a “working from home” marketing/ad team? Sometimes Zoom isn’t enough. Thanks for tuning in here. Have a great weekend and Memorial Day ( although after staying home all this time, it hardly feels like a day off to stay home is a holiday?)

      Liked by 1 person

  4. Kate Crimmins / May 21 2020 4:10 pm

    I wanted to get a really cool face mask but the delivery was 2 months off. I’m hoping by then..well…you know. Anyhow, on giving it more thought, it would look cool for like 2 seconds than people would wonder about the old lady walking around with a cat coming out of her mouth!

    Liked by 1 person

    • philosophermouseofthehedge / May 21 2020 8:45 pm

      I saw the cat’s face, too…but RC gently shoved my fingers off the order key with at shake of her head…”No, One must not attempt to rise above their station.” Sigh. Common sense-ish prevails.
      Thanks for pawsing to wish along


  5. angelswhisper2011 / May 22 2020 12:02 pm

    Scary mask, Philmouse! 😸Pawkisses for a Happy Weekend. Stay Safe Healthy and Yourselfie🙏🐾😽💞


    • philosophermouseofthehedge / May 22 2020 3:54 pm

      A mask worth of Halloween! Someone must have told him – the commercials now have him wearing a regular blue surgical type mask. Not a good idea to frighten away customers HAHA. Have a super weekend. Thanks for waving a paw this way


  6. PiedType / May 22 2020 1:54 pm

    That commercial is creepy! It also includes something I hate — holding the product in a really awkward, unnatural way just so the name or label will show.


    • philosophermouseofthehedge / May 22 2020 3:47 pm

      I don’t know if the action speed is slowed down a bit or what, but it is creepy – those frozen smiles and, as you said, really unnatural movement. (There is a longer version with more people acting oddly, but you get the idea with this one.)
      Sometime reasons to laugh show up in the oddest places?
      Have a great weekend (going to rain here) Take care and thanks for viewing the weirdness


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