Skip to content
September 21, 2016 / philosophermouseofthehedge

Necessary hoopla

woman with Hula Hoop.1958 German Federal Archives. bundersarchiv b-145-bild-F006150-005 unterberg-rolf(Commons-wikimedia-org)

Hoop to do.(German Fed. Archives/Commons-wikimedia.org)

Plain and simple created a global frenzy: A plastic ring. A plastic plate.

A home without a hula hoop or a frisbee? Impossible.

No one does “buy this” better than the USA.

Ah, marketing is everything. Everything.

Believe what you are told? “Being told something is art automatically changes our response to it, both on a neural and behavioural level.”(Researchers at Erasmus University in Rotterdam)

Want a change? Carnival Corp does and launches TV shows on ABC, NBC, CW networks to lure new customers and to dull negative images of their industry.

Advertising skill brilliantly persuasive from years and years of practice.

Which is why I don’t believe it: That there’s no way to stop internet recruitment by extremists without:

  1. Censorship by governments of words and thoughts on social media, blogs, YouTube… To stop dangerous “hate speech” (And just who gets to decided what qualifies as that? Will it change with the winds of time?)
  2. Demanding companies create and hand government agencies the keys and back doors to their programs, operating systems, games, cell phones, and servers to allow authorities to gather informational data at will.

I don’t buy it.

Neither do others.

“Advertisers and agencies arguably know better than anyone how to target young people. One of the trends at Cannes this year is brands powering social good. That movement needs to be extended to actively fighting the hatred that is spreading online….” Read more here

People. This is America. No one does “buy this” better.

The land of slick cereal ads (guaranteed to cause fights in the grocery aisles), seductive perfume ads (to drain bank accounts for “when you care to give the very best – or else”), Big Pharma (“Don’t worry about the fine print. Just tell your doctor you want it”), weight loss programs, overpriced NFL team wear, Cinco de Mayo, and the must have “IT” Christmas toy (that is endlessly advertised although it’s been out of stock since August)

The land of “Truck Country” vehicles that never see a ranch or farm.

The land of Subaru’s dogs  and the Budweiser frogs.

The land of Gates, Jobs,  Zuckerberg, Doresy, Stone, Glass, innovative techies, and those wizards who create addictive, mesmerizing video games.

Not to mention the talented animators, movie producers, and comedians.

(Oh, OK. I have a dog that considers it her community service to vacuum up anything left on sidewalks or streets. Here’s the serious marketing “Ten Years of Apple iPods Commercials” PC Mag)

Brilliant. People.

So you’re telling me, Washington, DC, that there is no way to create an effective internet campaign to counteract ISIS? Seriously?

I know. You tried.

But not one viral moment. Lame-O is what I heard. (Sorry, GEC. Weak Tweets.)

It’s not like others aren’t trying to help you out:

While there’s always the chance of someone being unclear on the concept, high-powered ad agencies who know brand development could avoid missteps.

To Homeland Security and federal agencies, who want to simply react by restricting and policing the internet rather than being proactive to develop a strong counter campaign, Shakespeare’s quote seems more than applicable:

“The lady doth protest too much, methinks”

Book. with train on cover. Little engine that could (amazon-com)

Don’t you think that clown could turn things around if he wanted to? (amazon.com)

Where there’s a will, there’s a way. 

Yep, that Little Red Engine’s “I think I can, I think I can” goes a long way.

Net the real deal

Phil, the Philosopher Mouse of the Hedge

(Clear the tracks: Electronic Frontier Foundation here.)

dog catching frisbee. (Lucie Schonova/Commons.wikimedia.org)

Need direction, a good byte to grab, and willingness to run with it. (L.Schonova/Commons.wikimedia.org)

 

 

 

17 Comments

  1. easyweimaraner / Sep 21 2016 7:11 am

    where ther ‘s a will there is a way… I agree… sadly it seems no one has a will :O((( the clown scares me somehow… he has something from Mr. Kings IT :o)

    Liked by 1 person

    • philosophermouseofthehedge / Sep 21 2016 8:23 am

      CLOWNS – they have gotten so scary recently – even the ones in normal clothes. I’ll take a scary book over clown encounters anytime. Thanks for adding a royal comment!

      Liked by 1 person

  2. Kate Crimmins / Sep 21 2016 7:35 am

    Hmmm….the way to my heart is with an animal commercial. Love Subaru and Budweiser although I don’t patronize either although I’ve had a Subaru. Hopefully ISIS doesn’t realize that. I don’t look good in burkas.

    Liked by 1 person

    • philosophermouseofthehedge / Sep 21 2016 8:20 am

      I know. Sometime too much doesn’t really hide what’s under there – just makes it more obvious.
      Who couldn’t love the Barkley Family dogs and those frogs…oh, environmentalists or non-drinkers. Can’t please everyone, but enjoying laughter would be a good start. Thanks for dressing up a comment to leave

      Liked by 2 people

  3. roughseasinthemed / Sep 21 2016 7:44 am

    Advertising. Consumerism. Terrorism. Neat trilogy. Oh, I forgot protectionism.
    There could be a different world out there. Somewhere.

    Hey Molls, come play 🙂

    Liked by 1 person

    • philosophermouseofthehedge / Sep 21 2016 8:13 am

      Surprised it’s not a TV series: “Homeland Security: The Internet”, “Homeland Security: Madison Avenue”, “Homeland Security: Hollywood”, “Homeland Security: Vegas”(they like to have company parties there).. like all the CSI versions/locales.
      The really great thing about a free internet is that the user can change the channel if they don’t like the message – just like on TV/movies. Words are hot air and squiggles for most people. No excuse for governements to grab total control and decide what is allowed and what isn’t. Always need to look behind the screen when “it’s for your own good” is sung out there by Sirens of authorities.
      If you aren’t having this Sept heat wave, Molls is on the way…99F not far from here yesterday with heat index over 100F. I keep saying there’s a reason people migrated out of the tropics/semi-tropics…mosquito borne diseases only one. Bored. Bored. Bored.
      Yep ready for that different new and improved world. Thanks for packing up a comment to leave

      Liked by 1 person

  4. sustainabilitea / Sep 21 2016 10:46 am

    I want to follow up on some of your links when I have a moment. I’m a bad commercial watcher, as I often remember ads I think are clever or funny, but most of the time don’t remember the product they were selling. 🙂 I hate car commercials that attempt to show you that if you have just the right car, life will be perfect. Especially heinous right now are the Lexus (The only thing that matters about a car is how it makes you feel. {How about lots poorer?} ) and the Lincoln ads with Matthew McConaughey (just plain ridiculous.) OK, time to move on to real life. Thanks for the post.

    janet

    Liked by 2 people

    • philosophermouseofthehedge / Sep 21 2016 11:24 am

      At time the commercials are the only worth watching on TV. We have a nephew whose Hollywood company produces artistic “little movies” as he calls his commercials. Found his niche early – always was a storyteller and had a camera in his hand from kinder. age. (Did some for Dog Whisperer)
      Connoisseurs of commercial. The Lincoln ads are dumb. Jon Snow’s Infiniti’s are any better – ugh!
      With so many kids growing up absorbing tv’s low quality messaging/images, no wonder they are easily impressed.
      Better real than reel life. Thanks for parking a comment here

      Liked by 1 person

  5. Paul / Sep 22 2016 6:16 pm

    Hmmm, quite honestly I don’t see any way of changing the selling habits of companies. As long as they are providing the goods as advertised (and there are a pile of rules around that) I think we need to educate the buying public. You really don’t need what they are selling — besides some of their commercials amuse me.

    Liked by 1 person

    • philosophermouseofthehedge / Sep 22 2016 7:37 pm

      Actually the companies and Madison Ave.style advertising are entertaining and function quite well. Fun to rate their campaigns. (Have a nephew with a production company that actually creates some of these little movies.) We have some of the most brilliant minds in the marketing business. That’s the while point of the post.
      No way you can tell me that someone can’t come up with a persuasive video YouTube channel to counter extremists (both ends and all sorts) and counter the recruitment online. Not interested in Tokyo Mose (US WWII counter move to Tokyo Rose) or updating Radio Free Europe/Liberty Radio to digital/internet flash and buzz – Easier to simply say governments should censor everything on the internet and have the right to intrude, track, explore every post, article, comment, tweet….Censorship reduces the ability for all to get information, communicate, and create. (and censorship isn’t going well in many places with bloggers in many countries being arrested for silly remarks, sacrcasm, and satire…even Scotland.) Quite chilling. The internet troubles governments and those in power. Clamping down is the easy way to limit spread of information and limit various viewpoints That’s why it is important to keep it free.
      Problems? Terrorist recruiting? There’s a fix for that….salesmanship. Change the messages and change the channels.
      Don’t take the toys away from all becasuse some can’t place nice.(and those concerned are lazy/not problem solvers/creative thinkers.)
      But, yeah – I agree with you – some commercials can be real winners. (and let the buyers beware) Thanks for tuning in

      Liked by 2 people

    • philosophermouseofthehedge / Sep 22 2016 7:38 pm

      Hope you are feeling better and more than screens are amusing you!

      Liked by 2 people

  6. shoreacres / Sep 22 2016 6:55 pm

    DingDingDingDing! You’ve just brought to mind the perfect guy to head up the campaign. When there’s trouble in River City (and Lord knows we have trouble), who better to sell the folks on a solution than Professor Harold Hill? Can you imagine him taking on the internet? I can, and it’s hilarious. Besides, it’s worth remembering this cut from the musical just for its own sake. It’s happy music.

    Liked by 1 person

  7. angelswhisper2011 / Sep 23 2016 2:14 am

    MOL…your choice of these advertisings are really amazing, Philmouse, but it doesn’t have any effect on us….maybe on Grandpaw 😀 Granny still loves to do the hula hoop together with little twofeet sister btw. I don’t get anything to eat that is recommended on television, that’s better for my stomach 😉 Pawkisses for a Happy Weekend 🙂 ❤

    Liked by 1 person

    • philosophermouseofthehedge / Sep 23 2016 7:43 am

      Dinah and that Chevy commercial – how things have changed! Expert marketing and advertising has a long successful record, so when govenment officials whine that they don’t know what to do to combat internet recuitment by extremists, I just snort. There are school kids that are savy enough to create Facebook, Twitter, videos that are outstanding in style, quality, and even humorous post to rival anyone – even the extremists who are quite the techies. So do some people just not want to persuade others it’s not nice to kill others who don’t agree with you or believe as you do? Hmmmm. Have to wonder what’s going on there. (Couldn’t be an excuse to just grab total control of the internet, could it? They wouldn’t lie to us- who pay their salaries, right?)
      You’re smart – don’t eat those little Apple ear pieces either – boy is that puppy going to have a stomach ache..we show that one to Molly as an information video to caution her HA HA. Thanks for pawsing a comment!

      Liked by 2 people

  8. The Coastal Crone / Sep 23 2016 3:38 pm

    I had never thought of it this way. We have public service announcements (PSA), advertisements everywhere, encouragement to eat healthy and exercise, etc., etc. I am not for censorship either but we could, as you stated, have a stronger counter campaign.

    Liked by 1 person

    • philosophermouseofthehedge / Sep 24 2016 9:21 am

      What’s the phrase? The impossible just takes a little longer to achieve. The Wonderful Wizard of Oz was really behind the curtain….but he had great press. Thanks for pondering along

      Liked by 1 person

Comments are closed.

%d bloggers like this: