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March 14, 2014 / philosophermouseofthehedge

Green about that Hallmark strategy

They watched in envy for years.

Holidays and Hallmark cards: ka-ching! Cashin’ in.

Stuff that old expected behavior: Drinking to oblivion ain’t just for New Years any more!

Beer and holidays. Just needed some marketing.

First it was Cinco de Mayo.

Dos Equis for everyone.

Who doesn’t love mariachi? And cerveza.

Fighting makes people thirsty, right? Fine old Irish tradition.

Stay thirst, my friend!

Then some figured Día de los muertos might sell a few brews.

Hey, seeing dead people is a real reason to drink, right?

So many holidays to spill beer over!

St. Patrick’s Day is Monday, but no reason not to fine tune celebratory style all weekend.

Practice makes perfect.

St Patrick's Day at your local Mexican restaurant!

What’s left to say? Embrace diversity. Done.

How about the green beer special at Taqueria El Nopalito? 

The leprechaun goes so well with their logo guy in a poncho sitting under a saguaro cactus.

Pure emerald genius to get some of that green.

(They do catering! Who’s to say what Irish fare is? It’s so Houston.)

Other local pubs step dancing to the front of the stage?

  • Griff’s (49 years of shenanigans and Irish stew cookoff)
  • The Harp (Bagpipes, dancers, and music all spilling over into the parking lot – on purpose. The weather’s great)
  • Kenneally’s (Luther and the Healers in the Party tent, Guinness bread – and better get tickets in advance)
  • Lucky’s  (Downtown one has the biggest party. 15 bands.)
  • McGonigel’s Mucky Duck (Two stages and more)
  • Celtic Gardens (3 wild days),
  • The Goose’s Acre (Opens early with traditional Irish breakfast, then on to the bands and two stages),
  • The new Pimlico Irish Pub opens with Dead Rabbits, a Celtic punk band, and the Houston Gaels recruiting for the Gaelic football club
  • Kilburn’s, McElroy’s, and the list goes on….
  • Official St Patrick’s Day pub crawl starts at Little Woodrow’s on Monday.

If you can manage your flip-flops, there are two parades. Go ahead. Stagger along.

The 55 Annual Houston St. Patrick’s Day Parade Starts at noon on Saturday.

The Champions 36th Annual St Patrick’s Day Parade/ usually called “the one on 1960” strikes up the bands at 2 on Sunday. (This one got started because people way out north of town didn’t want to drive in…all those law enforcement officers who know where you’re coming from…Yes, it is too the real reason. Stop laughing. Now.)

The city doesn’t allow parades on weekdays due to traffic issues, yet this policy works like a charm.

No matter if your day of worship is Sunday or Saturday, you can still catch a St Patrick’s Day Parade and party like an Irishman.

The real bonus it keeps the actual holiday clear for some serious partying. Don’t have to worry about street curbs while marching or being coherent around kids either.

Thanks to savvy marketing, it’s quite a weekend.

Guinness with your choice of stew, tacos, chili, pizza, barbecue, gyros, sushi, cabbage, or empanadas.

Then, rest up. Cinco de Mayo isn’t that far away.

Beer and tacos. What says “holiday” more than that?

Maybe a catchy limerick or marketing jingle.

And don’t forget to pick up a greeting card or two!


Phil, the Philosopher Mouse of the Hedge.

2013. Day of the Dead celebration in Washington, DC area. We can always count on those culturally sensitive guys to get it right.

2013 Day of the Dead celebration in Washington, DC area. Dudes, Mexican Halloween? Costume Contest? Seriously? Diversity training for all. Then, cerveza para todos.


  1. Littlesundog / Mar 14 2014 2:52 pm

    I do miss a good Irish pub… but by golly, I do not need a silly holiday to enjoy a refreshing beer!


    • philosophermouseofthehedge / Mar 14 2014 3:24 pm

      The Mexican restaurant ad offering to cater for St Patrick’s Day gave me such a giggle. Hope Saturday’s Annual Buffalo Bayou Regatta for canoes and kayaks has extra flotation devices available. Lots of people going to be outside and downtown enjoying the weather and a few beers. Must get yard work done today – Hey Daylight Savings Time is good for something. Thanks for pouring up a comment and have a great weekend!


  2. sportsattitudes / Mar 14 2014 4:29 pm

    The costume contest for the “Day Of The Dead.” Priceless. As for St. Patrick’s Day in the Northeast part of the US we seem to “celebrate” it the weekend before, the week of and the weekend after regardless of where it falls on the calendar. I’m part-Irish and the Irish folks I know “celebrate” 365 days a year regardless of what March 17th is supposed to be. I’m not sure they even remember anymore…I certainly don’t…


    • philosophermouseofthehedge / Mar 15 2014 7:34 pm

      Lots of Irish mutts around here. Apparently it is unnecessary to advertise the St Patrick’s Day costume contests – people just know. Luck of the Irish: the rain held off for the parade. Cheers and thanks for adding a rainbow to the comments!


  3. gingerfightback / Mar 14 2014 5:13 pm

    We used to get shamrock sent over from the family in Ireland. And some bacon to boil!


    • philosophermouseofthehedge / Mar 15 2014 7:39 pm

      Bacon!oh, sorry got distracted. Some of the gift shops, florists and garden stores actually sell shamrocks this time of year. Somehow that seems wrong – is the luck really there if you bought it? Thanks and cheers!


  4. Robin / Mar 15 2014 1:44 pm

    The Taqueria El Nopalito gave me a chuckle. Funny how everyone is Irish on St. Paddy’s day. 😀


    • philosophermouseofthehedge / Mar 15 2014 7:41 pm

      That was just too funny to pass up – and so typical of here. (Maybe I’ll collect ads from all the different ethnic restaurants participating). Everyone’s a mutt here – and no one passes up a good party. Thanks for dancing along


  5. jannatwrites / Mar 15 2014 5:24 pm

    I love that the Mexican food restaurant is getting in on the St. Patty’s Day action… can’t wait to see what the Irish pubs do for Cinco de Mayo 🙂


    • philosophermouseofthehedge / Mar 15 2014 8:06 pm

      Hey – it should be easy – their flags are so similar…and there’s the beer. Thanks for giggling along


  6. shoreacres / Mar 17 2014 12:17 pm

    Well, being actually Irish, I do love the day — but never have partaken in the drunken-stupor side of things. As a matter of fact, when I think about the family-and-friends’ celebration of the day, beer always was around (and a good Irish whiskey, of course) but for the most part it was music, dancing and story-telling. The ability of the merchandising/advertising establishment to transform just about everything is remarkable.

    The absolute nadir? You now can purchase chocolate bunny ears for your Easter basket. What’s the point of chocolate bunny ears if you can’t bite them off the bunny? Talk about ruining a tradition!


    • philosophermouseofthehedge / Mar 17 2014 5:53 pm

      Happu St Patrick’s day lassie! Marketing/profit for shareholders certainly has transformed so much in the past few years – rare if anyone remembers holiday celebrations otherwise. Already hacked-off bunny ears deprives sibling of tormenting each other. They are taking the fun out of everything…bet the ears cost as much as the whole bunny? Thanks for adding to the celebration


  7. The Hook / Mar 17 2014 8:29 pm

    I want to see hallmark’s strategy for “Steak and Blowjob Day”.
    If they can pull that one off (so to speak), I’ll be impressed.


  8. jmmcdowell / Mar 17 2014 11:28 pm

    I got sidetracked by the nopalitos—that brought back memories of working in the Central Valley of Mexico. 🙂 Oyamel in DC has them on the menu, and they’re always good.

    Alas, we’ve had a very white St. Patrick’s Day this year—8.7 inches of snow last night. Yuck. Maybe a glass of beer would warm me up….


    • philosophermouseofthehedge / Mar 18 2014 1:16 pm

      In DC you just have to know where to look for good food, but it’s there. The problem now isn’t a long wait, it’s wading through the snow to get there – you guys got hit again. Didn’t seem to stop the St Patrick’s Day celebrations. Whew?
      Hope the sun comes out before cinco! Thanks for dancing by


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