Dazzled. Crushed. Then charged.
The excitement of the crowd could hardly be contained. Two hundred braved the heat and mosquitoes in one place – five hundred in another.
Boxed in only by hope and materialistic dreams?
(Some credentials requested).
Free food! Carefully selected.
(They know their crowd: Whole Foods. Organic. Trendy. Comfortable.)
And a photo booth for commemorative pictures.
(Meet your friends there!)
One of the biggest events of the year.
For one retailer.
And well, a bunch of soon-to-be college students.
Last Sunday the Houston area Container Stores held their two-hour College Night Event for incoming freshmen and their parents. The company has been staging these events for 18 years.
It’s a “shared experience”. (Prepare for that higher education experience!)
A “chance to bond with others “. (Everyone wears name tags with their college destination)
A “chance to feel special.” (Oh, never enough of that.)
Sales associates (some recent college graduates!), dressed in college colors and gear, helpfully advise how to decorate and create storage in tiny dorm rooms.
Chairs, crates, baskets, lighting – decor galore!
And it’s all 20% off tonight!
And while waiting in long lines to pay, the incoming freshmen are prompted by energetic sales associates waving “don’t forget items” like paper towel holders.
Oh, the thrill.
(Oh, the bills – in addition to those student loans – but what can you do, right?)
Once in a lifetime experience – go for it!
It’s all preparation for the future!
Those higher ed benefits not always apparent until after graduation.
Learning time management.
Acquiring a wealth of information.
Not to mention learning to live on a budget and in small spaces.
With stars in their eyes and confidence in their hearts, graduates leave to follow their dreams.
And New York Mayor Michael Bloomberg is preparing for that!
New York wants the new energy of young professionals.
Making plans to see that all have a chance to live and work there.
Housing is a big obstacle.
Rent is so high in Manhattan. (Seen those House Hunter or Selling New York shows?)
Most young professionals just prefer not to have roommates – not even help with rent.
College roommates are one thing, but after years of that? No, please. All grown up now. Adult.
Bloomberg’s solution for Manhattan?
Micro-units, the urban dwelling of the future!
Studio apartments about 300 feet square.
Apartments with a bathroom, built-in kitchenette, and a fold-out bed.
Win-win! Save on furniture and decorating costs!
Those long work hours don’t leave much time for hanging out at home: work-sleep-repeat.
Besides who wants to cook when there are so many great places to eat out?
More fun to gather at a sports bar with friends to watch the game than at home!
Who wants to provide the food and beer – and clean up the mess!
Best of all, the micro-units would probably be very energy-efficient and green.
Although you could probably choose to color the walls with eco-friendly paint. Check that lease.
See? Not so unreasonable.
Tiny, but better than a dorm room: a glamorous desirable address: it’s the Big Apple, people!
There is that work thing instead of classes.
But it will be cool – like on TV and in movies.
Room for that designer clothing, shoes, and handbags, of course!
(Need those to fit the new address!)
Well, some will be disappointed.
Desiring instant gratification that’s so familiar and that jet set lifestyle immediately.
A college degree after all.
All that hard work should be rewarded – by Mom or somebody.
Really. That’s the order of things. Ask anyone.
A man’s home is his castle. (What do you mean, not literally?)
Wait! OK, “starter home’.
Simply a temporary situation – until obvious brilliance discovered.
And it’s in New York City!
Less is more.
Unless you are an incoming freshman heading to college.
Grab it all now!
While parents are in overload and realizing the bird is leaving the nest.
And don’t worry if you missed the Container Store’s College Night Event.
Other merchants are waiting to assist.
Target is planning after hour shopping events on 69 college campuses. (Music. Food. Stuff!)
Marshalls, Bed Bath and Beyond, and Pottery Barn aren’t far behind (but maybe not the same party atmosphere, free food, music, and “exclusive shopping experience.”
It’ll be just like Christmas.
Oh, wait, Halloween is just like Christmas. No, that was Easter is just like Christmas. No…
It’s just like your birthday!
And you are so deserving.
Sure you’ve been told so.
Maybe by recent college grads working at those stores?
Phil, the Philosopher Mouse of the Hedge
AP VIDEO: “NYC asking developers to test tiny apartments” (See what it’s all about. Hear reasons why good.)
AP Article by Samantha Gross: “NYC asking developers to test tiny apartments”
ABC news video “How to live in a 300 square foot apartment”